Mindbody charges 20% of a new client's first purchase, capped at $30, and only when its consumer app delivers a client you wouldn't have received otherwise. Existing clients who book through the app, clients from a tracked referral link, and every booking after the first carry no fee. A $100 first visit costs $20; a first purchase of $150 or more costs $30.
How much does the Mindbody marketplace commission cost?
Mindbody's marketplace commission is 20% of a new client's first purchase, capped at $30, charged once for each client the Mindbody app delivers. A $100 first visit costs $20. The cap starts at $150, so a $150 facial and a $600 filler appointment both cost $30. Card processing is billed separately at a negotiated rate plus $0.10 to $0.30 per transaction, and Mindbody doesn't publish the percentage.
Because the cap is a flat $30, higher-ticket businesses pay a smaller share. A medspa whose new client opens with a $400 treatment pays 7.5%. A salon whose new client books a $65 blowout pays the full 20%, or $13. Either way it's charged once: if that client comes back eight more times, Mindbody takes no commission on those visits.
Does Mindbody charge commission on clients you already had?
No. Mindbody's pricing page says that if an existing client books through the app, or arrives through a tracked referral link, there's no fee for their booking. The fee applies only when the app delivers a client you wouldn't have received otherwise, and only on that person's first purchase. A regular of three years who taps "book again" in the Mindbody app costs you nothing in commission.
If you've read that Mindbody takes 20% of every app rebooking, that isn't what its current pricing page says: "Every booking after the first is commission-free." If a statement shows a marketplace fee on a returning client, ask Mindbody to explain the charge in writing.
How does Mindbody's fee compare with Booksy, Fresha, Vagaro and Boulevard?
Mindbody's fee sits mid-pack. Booksy's Boost is opt-in and takes 30% of a new client's first visit, capped at $100. Fresha takes a one-time 20% on new Marketplace clients, minimum $6, with a cap it doesn't publish. Vagaro's listing is free, but its opt-in Daily Deals and Fill My Books promotions take 20% of a new client's booking and 5% of a returning client's. Boulevard's pricing page lists no marketplace.
The gap opens on bigger tickets. On a $400 first visit, Mindbody still charges $30, Booksy Boost hits its $100 cap, and a Vagaro promotion takes $80. Fresha's 20% would also be $80 unless its unpublished cap kicks in first. Vagaro is the only one of these that charges on returning clients, and only on promoted bookings you opted into. Those Vagaro fees are new: owners on r/SpaOwners reported that in July 2026 Vagaro replaced its $10 Get Featured option with Vera, priced $10 to $89.99 a month, and put a 5-20% fee on Daily Deals bookings that had been free, with one day's notice.
Is the marketplace commission a reason to leave Mindbody?
On its own, rarely. The fee is capped at $30 per new client and charged once, so ten new clients a month from the Mindbody app cost at most $300, and those are clients you didn't have. The bigger questions sit elsewhere: Mindbody publishes only a starting price of $79 a month per location, quotes Accelerate and Ultimate on a sales call, and charges extra for its data export service when you leave.
Mindbody doesn't publish the export fee; migration vendors report around $499. Free CSV exports of clients, purchases, memberships and visits are available before you cancel. If you're comparing platforms, get Mindbody's quote in writing and set it next to Boulevard's published plans: $159 a month for salons with up to 5 providers, and $199 a month for medspas with up to 3 professionals, before processing.
How much is the Mindbody marketplace commission?
Mindbody charges 20% of a new client's first purchase, capped at $30, when its consumer app delivers a client you wouldn't have received otherwise. It's charged once per client. A $100 first visit costs $20 and any first purchase of $150 or more costs $30. Every booking after the first is commission-free. Card processing is billed separately at a negotiated rate plus $0.10 to $0.30 per transaction.
Does Mindbody charge commission on clients I already had?
No. Mindbody's pricing page says an existing client who books through the app, or a client who arrives through a tracked referral link, carries no fee for their booking. The fee applies only to the first purchase of someone new to your business whom the app delivered. A regular who rebooks through the Mindbody app costs you nothing in commission.
Can I avoid the Mindbody marketplace commission?
You already avoid it on existing clients, tracked referral links, and every repeat booking. The only bookings that trigger it are first purchases from new clients the Mindbody app sends you, and those are clients you didn't have. Mindbody's pricing page doesn't describe a way to switch the fee off while staying listed in the app, so ask your Mindbody rep if you want to stop taking app-sourced clients.
Does the commission apply to gift cards or packages?
Mindbody ties the fee to a new client's first purchase and its pricing page doesn't carve out product types, so a package or gift card bought as that first purchase falls under the same rule: 20%, capped at $30. If an app-delivered client opens with a $200 intro package, the fee is $30. Later package and gift card purchases by that client carry no commission.
How do I estimate what the Mindbody app fee costs me in a year?
Count the new clients the Mindbody app delivers in a typical month and multiply by $30 for a ceiling. Ten new app clients a month costs at most $300 a month, or $3,600 a year. If those clients' first visits run under $150, the real figure is lower: ten $100 first visits cost $200. Rebookings by those clients add nothing.