GlossGenius is the cheaper option in this comparison: $28/month to start, with 2.4% + 15¢ in-person processing on every plan. Boulevard costs more at every size, with or without charting. Here's what the extra money buys and when it's worth it.
GlossGenius is the cheaper option: $28/month on Standard, or $56/month on Gold for up to 9 staff. Its published rates are 2.4% + 15¢ in person and 2.9% + 30¢ on invoices (announced October 2026). Charting, photo markup and medical-director sign-off sit on its $168 and $298 Practice plans, still below Boulevard's $199 and $455 medspa plans. Boulevard's case rests on features: e-prescribing, Offset processing, and published compliance certifications.
GlossGenius costs $28/month on Standard and $56/month on Gold (up to 9 staff), with 2.4% + 15¢ in-person processing, but charting requires Practice Essentials at $168/month or Practice Advanced at $298/month. Boulevard's salon Essentials plan costs $159/month for up to 5 providers; its medspa plans, with charting included, start at $199/month for up to 3 providers. With charting, GlossGenius costs less at both sizes.
GlossGenius holds 4.8/5 on Capterra across 349 reviews, with a 4.7/5 value-for-money score and praise for its free migration concierge. Users have reported appointments disappearing from calendars, and one thread describes three outages in under a month. Chargeback protection and HIPAA coverage depend on tier: both start at Gold, and the $28 Standard plan has neither.
4.8/5 on Capterra with 349 reviews, including a 4.7/5 value-for-money score. The migration concierge specifically draws repeat praise for hands-on, free data transfer.
"Incredibly user-friendly and budget-friendly."GlossGenius review
100% chargeback protection comes with Gold and Platinum only, and the free HIPAA add-on with a BAA starts at Gold. On the $28 Standard plan you get neither. Whatever plan you choose, ask how GlossGenius protects payout settings: multi-factor login and alerts on bank-account changes.
Not a single complaint. Multiple confirmed reports of appointments disappearing from calendars, and one thread describing "three outages in under a month."
GlossGenius starts at $28/month with a 14-day free trial; Boulevard starts at $159/month per location with no trial. GlossGenius includes memberships and multi-location on every plan, with each added location at the plan price less 15%. Boulevard prices per location, offers ePrescribe at $45 per prescriber, and includes charting on every medspa plan. GlossGenius doesn't list e-prescribing on its pricing or charting pages.
| Feature area | GlossGenius | Boulevard |
|---|---|---|
| Starting price | $28/mo (no charting) | $159/mo/location (salon, up to 5 providers); $199/mo medspa |
| HIPAA charting / EMR | ✓ Included on Practice plans only ($168 and $298) | ✓ Included on every Aesthetics (medspa) plan, from $199/mo |
| Payment processing | ✓ 2.4% + 15¢ in person, 2.9% + 30¢ invoices, all plans | ~ Starting at 2.65%; 1% with Offset (client pays a 3% card fee) |
| Memberships | ✓ Included on every plan | ✓ Included, active retention reporting |
| Multi-location | ✓ Every plan; each added location at plan price less 15% | ✓ Per-location pricing |
| Integrations | ~ Not addressed on its pricing page; confirm with sales | ~ QuickBooks add-on $45/mo per location |
| E-prescribing | ✗ Not listed on pricing or charting pages | ✓ $45/mo per prescriber |
| Reliability track record | ✗ Repeated outage + vanishing-appointment reports | ~ Usability complaints, not outage-specific |
| Security and protection | ~ Chargeback protection on Gold and Platinum only; BAA via free HIPAA add-on from Gold | ~ States PCI Level 1, HIPAA, and SOC 2 compliance |
| G2 rating | 4.3 (8 reviews, small sample) | 4.4 (110 reviews) |
| Capterra rating | 4.8 (349 reviews) | 4.6 (375 reviews) |
| Free trial | ✓ 14 days, no credit card | ✗ Not offered |
GlossGenius is stronger for a solo operator, booth renter or small team on a tight budget, including a medspa that wants charting at the lowest published price, and for anyone who wants a 14-day trial with no credit card. Boulevard is stronger for a practice that needs e-prescribing, wants Boulevard Offset to shift card fees to clients, or values published PCI, HIPAA, and SOC 2 compliance.
$28/month with 2.4% + 15¢ in-person processing is well below Boulevard's entry price, and the migration support is well regarded.
If you're not doing injectable or clinical work, the Standard or Gold tier covers core booking, inventory, and reporting at a fraction of Boulevard's cost.
14 days, no credit card required, lower friction than Boulevard, which offers no free trial at all.
Boulevard states it is PCI Level 1, HIPAA, and SOC 2 compliant. Whichever platform you choose, ask how it protects payout settings: multi-factor login and alerts on bank-account changes.
Boulevard Offset charges clients a 3% card fee and drops your rate to 1%. Boulevard's standard rate starts at 2.65%, above GlossGenius's 2.4% + 15¢ in person, so Offset is where Boulevard's processing math changes.
Boulevard offers ePrescribe at $45 per prescriber per month (EPCS, Surescripts network). GlossGenius doesn't list e-prescribing on its pricing or charting pages; confirm with sales.
Operators who switched report four caveats. GlossGenius gates basic marketing features, such as adding a photo to email campaigns, behind the Gold plan. Some users find the GlossGenius brand voice a poor fit for a professional or older clientele. Boulevard users on Reddit call its backend polished but hard to use day to day. GlossGenius's 4.3 G2 rating rests on 8 reviews.
One Reddit user described needing to upgrade "just to add a photo to email campaigns," a real friction point if you start on Standard expecting full marketing tools.
Some users describe it as a "frou-frou company catering to the Boss Babe mentality," worth considering if your client base skews professional or older.
Not a clean win for Boulevard. Reddit describes its backend as "polished but day-to-day usability leaves much to be desired."
Only 8 reviews behind its 4.3 G2 rating. Treat that number with more caution than the 349-review Capterra score.
GlossGenius fits a solo operator, booth renter or small team that wants the lowest cost, including a medspa that wants charting at $168 or $298 a month and doesn't need e-prescribing. Boulevard fits an owner who needs e-prescribing, wants Offset processing, values published compliance certifications, and weighs GlossGenius's outage reports more heavily than the price gap.
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Owners ask whether GlossGenius is cheaper than Boulevard, whether it is safe, whether it has medspa charting, and how it handles multiple locations. GlossGenius starts at $28/month against Boulevard's $159/month, ties chargeback protection and HIPAA coverage to Gold and up, and offers charting only on its $168/month and $298/month Practice plans. Multi-location is included on every plan.
Significantly, at the entry level: GlossGenius Standard starts at $28/month. GlossGenius's published rates are 2.4% + 15¢ in person and 2.9% + 30¢ on invoices (announced October 2026). Boulevard's salon Essentials plan starts at $159/month. GlossGenius's HIPAA-compliant charting requires its Practice Essentials tier at $168/month or Practice Advanced at $298/month, which still costs less than Boulevard's medspa plans at $199/month (up to 3 providers) and $455/month (unlimited).
GlossGenius offers a BAA through a free HIPAA add-on from the Gold plan up, and 100% chargeback protection on Gold and Platinum only; the $28 Standard plan has neither. Users have reported appointments disappearing from calendars and short outages. Before you commit client and payment data to any platform, GlossGenius or Boulevard, ask how it protects payout settings: multi-factor login and alerts on bank-account changes.
Yes: SOAP notes, photo markup, medical-director sign-off, audit trail, and lot/unit/expiration tracking, used by 5,000+ aesthetic practices. It's included at no extra cost, but only on the Practice Essentials ($168/mo) or Practice Advanced ($298/mo) tiers, not on Standard, Gold, or Platinum. Boulevard includes charting, photo markup, and sign-off on every medspa (Aesthetics) plan, starting at $199/month.
Yes. GlossGenius includes multi-location on every plan, and each additional location costs the plan price less 15%. You can add unlimited locations from one account. Boulevard also prices per location, so compare per-location totals at the tier you need before deciding.
Different category, not a direct swap. Mindbody was built around class scheduling and a consumer marketplace. GlossGenius is a salon/barbershop-focused booking and payments tool with no class infrastructure and no marketplace commission. If you're comparing them because you're leaving Mindbody for a lower-cost, appointment-only platform, GlossGenius is the cheaper entry point at $28/month; if HIPAA charting or medspa compliance is part of the decision, see how GlossGenius stacks up against Boulevard for med spas instead, since GlossGenius's charting tiers ($168–$298/mo) cost less than Boulevard's medspa plans but don't list e-prescribing.
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