About Grove

Grove is one person — me — deciding honestly whether Boulevard actually fits your business.

I'm Josh O'Brien. I also run RevShoppe, a revenue operations firm that spends its days telling B2B companies their systems don't fit anymore. Grove applies the same read to wellness businesses stuck on Mindbody.

Why I built this ↓

What I actually do

RevShoppe is the day job. Grove is the same conversation, for a different industry.

RevShoppe works with B2B companies whose revenue systems have outgrown the tools running them — the CRM picked in year one, the process built for a five-person team now running fifty. Most of the job is telling a founder their stack isn't the problem they think it is, or that it actually is. Either answer costs me nothing to give honestly, which is the only way that kind of advice is worth anything.

I started noticing the same pattern outside B2B software entirely. A medspa owner picks Mindbody because it's the name everyone in her Facebook group recommends, not because anyone ran the math on what a practice running a separate EMR actually needs. Three years in, she's paying $1,200 a month all-in for a platform built to schedule spin classes, and switching feels riskier than staying — even when staying is the actual risk. That's the exact conversation I have with software buyers all day. Grove is that conversation, for people who've never had a vendor advisor sitting on their side of the table before.

Also running

RevShoppe — revenue operations for B2B companies

Grove's partner

Boulevard — the only platform Grove refers to today

Where I answer directly

josh@grovewellness.co

Why Grove exists

Most wellness businesses picked their software before they knew what they needed

The decision usually got made in the first 90 days — before anyone had a real sense of what the business would need a year or three years in. After that, there's no natural moment to stop and re-evaluate a system that's already running. Bills get paid, appointments get booked, and the question of fit just never comes back up.

Grove is that moment. I built it because nobody else was going to hand it to a solo medspa or a four-chair salon for free.

How I'm paid

$1,000 from Boulevard, only if you switch. Nothing from you.

I earn a referral fee from Boulevard when a business switches through Grove and attends a demo. Not a subscription, not a consulting fee, nothing billed to you. If your current setup already works, telling you so costs me the fee I'd have made sending you somewhere else instead.

The honest version

I'd rather lose the $1,000 than talk you into a switch you didn't need. That's not a value statement — it's just the only version of this business that survives more than a few referrals, since word gets around fast in an industry this size.

Grove doesn't run the actual migration. Once you decide to switch, Boulevard's own team handles implementation — data export, staff training, go-live. I stay reachable if something goes sideways, but I'm not the one moving your client records myself. That's not false modesty. It's the honest edge of what one person running a referral business can actually promise.

Have a question before you start?

Email me directly — josh@grovewellness.co — or start with the free assessment above and I'll follow up on anything it doesn't answer.

Grove only gets paid when you switch through us to Boulevard. Nothing about this page changes that.

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