Most medspa owners who contact Grove aren't upset about Mindbody's base price. They're upset about 45 minutes a day: the manual data transfer between Mindbody and a separate EMR for charting and HIPAA compliance. This page breaks it down: what the all-in cost looks like, where Boulevard wins, and where it still falls short.
Boulevard is the better choice than Mindbody for most appointment-driven medspas. Mindbody has SOAP and progress notes but no medspa charting, so most medspas pay $150–$400 a month for a separate EMR and lose about 45 minutes a day syncing the two systems. Boulevard's Aesthetics plans, from $199 a month, include charting, consent forms, photo markup, and MD sign-off on every tier. Mindbody still fits medspas that depend on its marketplace for new patients, run class-heavy schedules, or operate 5+ locations.
Mindbody publishes one price: plans start at $79 a month per location, and Accelerate and Ultimate are quote-based. Grove estimates a single-location medspa on Accelerate or Ultimate pays roughly $260–$800 a month, based on reported quotes, plus $150–$400 for a separate EMR. Boulevard's Aesthetics plans run $199–$520 a month at regular prices, with HIPAA-compliant charting, consents, and photo markup included on every tier.
Medspa owners who contact Grove about leaving Mindbody name three problems most: about 45 minutes a day syncing Mindbody with a separate EMR, pricing they can't see without a sales call, and before/after photos stored on providers' personal iPhones. Mindbody was built for class schedules and waitlists; medspas need charting, consents, photo documentation, and room scheduling. For the bigger picture, start with our medspa overview.
Mindbody has SOAP and progress notes but, in our assessment, no medspa HIPAA-compliant charting: no injection mapping, photo markup, or provider sign-off. Most medspas build a second system (Aesthetic Record, Jane App, or a custom EMR) alongside it and sync the two manually each day. One medspa owner described it as "the first thing we do every morning, and the last thing we check every night." That's 45 minutes. Across a year, it's 270 hours of work that shouldn't exist.
"We had Mindbody for scheduling and Aesthetic Record for charting. Every day started with making sure they matched. I didn't realize how much mental energy that took until it was gone."Google review, medspa owner
Mindbody publishes one number: plans start at $79 a month per location. Accelerate and Ultimate are quote-based, and the AI Concierge and branded app add-ons carry no published price. Standard terms auto-renew, written notice is due at least 30 days before the term ends, and fixed 12, 24, or 36-month terms can't be cancelled mid-term. See the full cost breakdown for what goes into a quote.
Mindbody has no clinical photo markup, in our assessment. NPs and APRNs photograph treatment results on personal iPhones, then text them to a shared folder or email them to a practice management app. Every step in that chain is a potential HIPAA gap. The intent is fine; the platform gave them no better option. We go deeper on the HIPAA specifics here.
"I knew it was a problem. I just didn't have a better system inside Mindbody."Reddit, r/medspas
Boulevard comes out ahead of Mindbody in 7 of the 12 medspa feature areas below: HIPAA charting, an in-platform before/after photo gallery, MD sign-off, digital consents, room and IV chair scheduling, published pricing, and monthly billing. Both include support and both charge extra for some marketing. Mindbody leads on its consumer app and class scheduling, and its marketplace brings new clients for 20% of a first purchase, capped at $30.
| Feature area | Mindbody | Boulevard |
|---|---|---|
| Native HIPAA-compliant charting | ✗ SOAP and progress notes only; no medspa charting, so most run a separate EMR | ✓ Included on every Aesthetics plan |
| Before/after photo gallery (in-platform) | ✗ No clinical photo markup in our review; photos stored externally | ✓ Native. NPs/APRNs called it "game-changing" in reviews |
| MD review workflow | ✗ Not native, managed outside platform | ✓ Built in, provider sign-off native |
| Treatment consents (digital) | ~ Requires third-party tool | ✓ Native digital consents |
| Resource scheduling (rooms, IV chairs) | ~ Manual blocking required | ✓ Native resource assignment per appointment |
| Pricing transparency | ~ Publishes a $79 starting price only; Accelerate and Ultimate quote-based | ✓ Every plan except Enterprise has a published price |
| Support | ✓ 24/7 phone, chat, and email on every plan | ✓ Support included in all plans |
| Marketing and retention tools | ~ Automated campaigns on Ultimate; AI Concierge add-on on Accelerate, price unpublished | ~ Email allotment included; texts billed per message; automated campaigns pay for results |
| Marketplace / discovery | ~ Yes; 20% of a new client's first purchase, capped at $30 | ~ No marketplace, direct booking only |
| Mobile app (consumer-facing) | ✓ Large installed base | ~ Functional, smaller footprint |
| Class scheduling infrastructure | ✓ Native. This is what it was built for | ✗ Not available, Boulevard is appointment-only |
| Contract flexibility | ✗ Auto-renewing terms (90-day minimum; 12, 24, or 36 months on order forms); paid export service | ✓ Monthly or annual billing (annual saves 10%) |
Medspa owners who switch from Mindbody to Boulevard notice three changes first. Charting, consents, and provider sign-off move into the same system as scheduling, replacing a $150–$400/mo EMR and the 45-minute daily sync. Before/after photos attach to the client record instead of a provider's iPhone. Each service maps to a specific treatment room, so a double-booked room shows up when it's booked, not when the patient arrives.
Boulevard's HIPAA-compliant charting (treatment notes, consents, medication records, provider sign-off) lives inside the same platform as scheduling, which is the part that matters. It's included on every Aesthetics plan, Essentials through Prestige. It's one system and one login, not two. For medspas running Mindbody and a separate EMR, that collapses two monthly subscriptions and 45 minutes of daily data entry into one system. The feedback from MDs and APRNs who've made the switch is consistent: the first week feels like getting time back.
Boulevard's native photo gallery ties directly to the client record: no separate app, no shared folder, no photos texted from a personal iPhone. NPs and APRNs reviewing Boulevard on Capterra and G2 specifically named this as the feature that eliminated a clinical workflow problem. "Game-changing" is how more than one NP described it, and it's the one place we'll use that word: the clinical context earns it.
IV therapy rooms. Laser rooms. Consult chairs. Mindbody's resource scheduling was designed for fitness equipment. Boulevard's room and resource assignment is built for appointment-driven clinics: each service maps to a specific room, and a double-booked treatment room shows up immediately instead of at the appointment itself.
Boulevard has three weak spots for medspas. Its consumer app has a much smaller footprint than Mindbody's, so it won't replace marketplace-driven new-patient traffic. Onboarding quality varies by implementation, so ask whether your onboarding lead has medspa experience. Per-location pricing gets less favorable at 5+ locations, where Zenoti is worth evaluating. Boulevard is still the right fit for most appointment-driven medspas.
Mindbody's consumer app has a much larger installed footprint. For medspas still in active acquisition mode, relying on Mindbody marketplace discovery to find new patients, that's a real tradeoff. Boulevard's app handles direct booking well; it won't replace the new-patient traffic the Mindbody marketplace generates for practices earlier in their growth.
Boulevard's onboarding team varies by implementation. Some medspa transitions are excellent, with the account manager staying engaged through go-live and the first billing cycle. Others move fast and leave gaps in the charting configuration that surface later. Ask specifically whether your onboarding lead has medspa experience. The answer matters.
Boulevard's per-location pricing works well for single-location medspas and small groups. At 5+ locations with centralized reporting, shared patient records across sites, and enterprise-level needs, the structure becomes less favorable. Zenoti is worth evaluating seriously at that scale. It was built for multi-unit enterprise operations in a way Boulevard wasn't. See the full alternatives comparison if that's closer to your situation.
A medspa should stay on Mindbody if its marketplace drives new bookings, if class scheduling is load-bearing, if the practice runs 5+ locations with centralized reporting, or if it recently signed a fixed-term contract it can't cancel mid-term. Boulevard is worth a serious look if the practice runs a separate EMR with a daily manual sync, stores photos on personal phones, or pays for an EMR on top of a quote-based Mindbody plan.
For a medspa, Boulevard is generally the stronger fit. Its Aesthetics plans include HIPAA-compliant charting, consent forms, and photo markup in the same platform, where Mindbody requires a separate EMR and roughly 45 minutes a day of manual data transfer between systems. For a salon, the calculation is closer: Mindbody's marketplace can still bring new clients, and its app fee applies only to a new client's first purchase (20%, capped at $30). The decision comes down to Boulevard's published pricing and branded booking against Mindbody's marketplace reach. Neither answer holds if the business runs class-heavy scheduling alongside appointments: Mindbody was built for that, Boulevard wasn't.
See the full breakdown for salons or wellness studios if neither of those fits your business exactly.
Plan 3 to 4 weeks between Boulevard's go-live date and your Mindbody cancellation. Medspas need a longer configuration window than salons for charting templates, consent forms, provider sign-off, and room assignments. Mindbody's free CSV exports cover clients, purchases, memberships, and visits; its paid export service costs extra (amount not published). Charting from a separate EMR and photos stored outside Mindbody need their own export and re-import.
Mindbody charges an added fee for its data export service. It doesn't publish the amount; migration vendors report around $499. Free self-serve CSV exports of clients, purchases, memberships, and visits are available before you cancel, and the paid service is available up to 30 days after cancellation notice. It catches most practices off guard because you don't encounter it until you're already trying to go.
Client records, appointment history, gift card balances, and active packages transfer with the Mindbody export. Treatment notes and HIPAA charting from a separate EMR require their own export from that system. That's a separate process. Before/after photos stored outside the platform need to be manually re-imported into Boulevard's gallery. Build this into your migration timeline before you set a go-live date.
The most common mistake: canceling Mindbody before Boulevard's charting and scheduling are fully configured. Medspa switches require a longer configuration window than a typical salon: charting templates, consent forms, provider sign-off workflows, room assignments. Build 3–4 weeks between Boulevard's go-live date and your Mindbody cancellation. More on this in our medspa FAQ.
Every medspa is different: what you're running alongside Mindbody, how many providers you have, what the charting setup looks like, what's driving the frustration. Answer 8 questions and the assessment tells you whether this move makes sense, right there on the page, no call required. If Boulevard isn't the right fit for your practice, it'll tell you that too.
Grove only gets paid when a business switches through us. Which is exactly why we'll tell you if this isn't the right time, or if another platform handles your clinical needs better.
No email required. Results appear on the page in about 30 seconds.
Want to talk it through instead? Start with the assessment and you'll see the option to book a 20-min call after.