The plan on Mindbody's pricing page isn't the number that shows up on your card. Between the marketing add-on, the support tier most businesses end up needing, and a 20% marketplace commission, the real bill runs $800–1,200 a month for most single-location operators — two to four times the advertised price.
Mindbody's published plans start around $129–$169/month. That's the number you'll see on the pricing page. It's rarely the number on the bill, because the base plan doesn't include the pieces most operating businesses end up adding within the first year.
The marketplace commission is the one most owners miss going in. It applies to bookings made through Mindbody's consumer app — not just leads Mindbody found for you. A client you brought in through your own Instagram, who happens to book through the app instead of calling, still costs you 20% of that ticket.
These are real increases reported by business owners, not projections. They're not universal — plenty of accounts stay flat for years — but they happen often enough to be one of the most common complaints attached to Mindbody's billing.
A lot of these jumps trace back to hitting a client, staff, or location threshold that quietly moves the account into a higher tier. Ask directly what triggers a tier change before you sign, not after the first surprise invoice.
Boulevard's published plans are lower to begin with, and the all-in gap is usually wider than the sticker prices suggest — no marketplace commission changes the math the most.
Base plan + Messenger AI + dedicated support + 20% marketplace commission on app bookings.
Published plans run $158/mo (Essentials) to $369/mo (Prestige); most single-location businesses land in this range all-in, support included, no per-booking commission.
The exact numbers depend on your vertical and size — the full breakdowns are built for each one: medspas, salons, and wellness studios.
The free assessment takes what you're paying today and runs the real math against Boulevard for your specific setup — not an industry average.
Grove only gets paid when a business switches through us to Boulevard.
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