Most medspa owners who contact Grove aren't upset about Mindbody's base price. They're upset about 45 minutes a day — the manual data transfer between Mindbody and a separate EMR for charting and HIPAA compliance. This page breaks it down: what the all-in cost actually looks like, where Boulevard wins, and where it still falls short.
The Mindbody base plan isn't the number that matters. When we sit down with medspa owners and work through everything — the base plan, the marketing tools, the support tier, and the EMR they've been running alongside it — the total is almost always higher than they realized.
Mindbody was built for fitness studios — class schedules, waitlists, bulk bookings. Medical spas need charting, consents, before/after documentation, and room-level resource scheduling. That architectural gap shows up every day. These are the patterns we see most. If you want the bigger picture before getting into cost specifics, start with our medspa overview.
Mindbody has no native HIPAA-compliant charting. Most medspas build a second system — Aesthetic Record, Jane App, or a custom EMR — alongside it and sync the two manually each day. One medspa owner described it as "the first thing we do every morning, and the last thing we check every night." That's 45 minutes. Across a year, it's 270 hours of work that shouldn't exist.
"We had Mindbody for scheduling and Aesthetic Record for charting. Every day started with making sure they matched. I didn't realize how much mental energy that took until it was gone."— Google review, medspa owner
Medspas report billing changes that landed before the conversation did — $65/month becoming $435, $85 becoming $599. The pricing gets restructured, and the new bill arrives first. COVID-era contracts discounted rates for practices that signed in 2020 and 2021; those contracts are now expiring at full price, 20% or more above last year's bill.
"We went from $85 to $599 without a single email warning. By the time we noticed, we'd already paid two months."— Trustpilot
Mindbody has no native photo gallery. NPs and APRNs photograph treatment results on personal iPhones, then text them to a shared folder or email them to a practice management app. Every step in that chain is a potential HIPAA gap — not because the intent is wrong, but because the platform gave them no better option. We go deeper on the HIPAA specifics here.
"I knew it was a problem. I just didn't have a better system inside Mindbody."— Reddit, r/medspas
| Feature area | Mindbody | Boulevard |
|---|---|---|
| Native HIPAA-compliant charting | ✗ Not available — requires separate EMR | ✓ Native — included in plan |
| Before/after photo gallery (in-platform) | ✗ Not available — photos stored externally | ✓ Native — NPs/APRNs called it "game-changing" in reviews |
| MD review workflow | ✗ Not native — managed outside platform | ✓ Built in — provider sign-off native |
| Treatment consents (digital) | ~ Requires third-party tool | ✓ Native digital consents |
| Resource scheduling (rooms, IV chairs) | ~ Manual blocking required | ✓ Native resource assignment per appointment |
| Pricing transparency | ~ Documented surprise increases | ✓ Predictable monthly structure |
| Support | ✗ AI routing standard; dedicated is $600–1,000/mo extra | ✓ Proactive account support included in all plans |
| Marketing and retention tools | ✗ Messenger AI add-on: $179/mo | ✓ Included in plan |
| Marketplace / discovery | ~ Yes — 20% commission; useful for acquisition | ~ No marketplace — direct booking only |
| Mobile app (consumer-facing) | ✓ Large installed base | ~ Functional — smaller footprint |
| Class scheduling infrastructure | ✓ Native — this is what it was built for | ~ Available — not the core focus |
| Contract flexibility | ✗ 12–24 month terms; $499 data exit fee | ✓ Month-to-month available; no data exit fee |
Boulevard's HIPAA-compliant charting is built into the platform — treatment notes, consents, medication records, provider sign-off. For medspas running Mindbody and a separate EMR, this collapses two monthly subscriptions and 45 minutes of daily data entry into one system. The feedback from MDs and APRNs who've made the switch is consistent: the first week feels like getting time back.
Boulevard's native photo gallery ties directly to the client record — no separate app, no shared folder, no photos texted from a personal iPhone. NPs and APRNs reviewing Boulevard on Capterra and G2 specifically named this as the feature that eliminated a genuine clinical workflow problem. "Game-changing" is how more than one NP described it, and it's the one place we'll use that word: the clinical context earns it.
IV therapy rooms. Laser rooms. Consult chairs. Mindbody's resource scheduling was designed for fitness equipment. Boulevard's room and resource assignment is built for appointment-driven clinics — each service maps to a specific room, and a double-booked treatment room shows up immediately instead of at the appointment itself.
Grove's credibility comes from naming these before you ask. Boulevard is the right fit for most appointment-driven medspas — but not without caveats.
Mindbody's consumer app has a much larger installed footprint. For medspas still in active acquisition mode — relying on Mindbody marketplace discovery to find new patients — that's a real tradeoff. Boulevard's app handles direct booking well; it won't replace the new-patient traffic the Mindbody marketplace generates for practices earlier in their growth.
Boulevard's onboarding team varies by implementation. Some medspa transitions are excellent — the account manager stays engaged through go-live and the first billing cycle. Others move fast and leave gaps in the charting configuration that surface later. Ask specifically whether your onboarding lead has medspa experience. The answer matters.
Boulevard's per-location pricing works well for single-location medspas and small groups. At 5+ locations with centralized reporting, shared patient records across sites, and enterprise-level needs, the structure becomes less favorable. Zenoti is worth evaluating seriously at that scale — it was built for multi-unit enterprise operations in a way Boulevard wasn't. See the full alternatives comparison if that's closer to your situation.
Three things every medspa owner asks before she commits to this. Here's what's actually true about each of them.
Mindbody charges $499 — listed in their terms as a "data export service fee" — to export your client records, appointment history, gift cards, and packages when you leave. It catches most practices off guard because you don't encounter it until you're already trying to go. It's a one-time cost that is typically recovered inside two months on a lower all-in plan.
Client records, appointment history, gift card balances, and active packages transfer with the Mindbody export. Treatment notes and HIPAA charting from a separate EMR require their own export from that system — that's a separate process. Before/after photos stored outside the platform need to be manually re-imported into Boulevard's gallery. Build this into your migration timeline before you set a go-live date.
The most common mistake: canceling Mindbody before Boulevard's charting and scheduling are fully configured. Medspa switches require a longer configuration window than a typical salon — charting templates, consent forms, provider sign-off workflows, room assignments. Build 3–4 weeks between Boulevard's go-live date and your Mindbody cancellation. More on this in our medspa FAQ.
Every medspa is different — what you're running alongside Mindbody, how many providers you have, what the charting setup looks like, what's driving the frustration. Answer 8 questions and the assessment tells you whether this move makes sense — right there on the page, no call required. If Boulevard isn't the right fit for your practice, it'll tell you that too.
Grove only gets paid when a business switches through us. Which is exactly why we'll tell you if this isn't the right time — or if another platform handles your clinical needs better.
No email required. Results appear on the page in about 30 seconds.
Want to talk it through instead? Start with the assessment and you'll see the option to book a 20-min call after.